The Challenge

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The Travel Corporation - a global leader in travel experiences with dozens of brands and 100 years in business - organizes memorable trips for thousands despite limited digital solutions.

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Key Problems

• Manual cash handling creates risks and inefficiencies
• No pre-purchase options limit revenue potential
• Tour Directors spend valuable time on payment logistics instead of enhancing guest experiences
• Lack of data collection impacts marketing effectiveness

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The Impact Preview

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From Cash Management to Experience Management

In just 24 hours, we developed a solution that could potentially:

• Reduce Tour Directors' cash handling time by 75%
• Increase Optional Tours booking rate by 30% through pre-trip purchases
• Improve customer satisfaction scores by allowing Tour Directors to focus on experience delivery
• Generate valuable data for personalized marketing and improved tour offerings

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The Team & My Role

As the UX designer in a two-person team, I:

• Led the project development and presented to the jury